Blog—qWho do you want to be? REVISED
I watch PBS Create channel regularly—for its travel and cooking shows, mainly. The channel’s motto, repeated hourly, is “It’s not who you are, but who you want to be today.” We are shown some options: being a woodworker, a home remodeler, a gardener, a flower arranger, a cook, a quilter, a seamstress, a painter, or a world traveler. The channel’s broadcasting each day consists of programs featuring these options.
My mind goes back some decades to the slogan featured in TV commercials for the United States Army: “Be all that you can be”—by enlisting in the army, of course. It is frequently asserted that we are the most devoted “self-help” culture in the entire world. Airport book stores are filled with titles like, “Seven Habits of Highly Successful People.” At one point you could take a series of workshops on the Seven Habits and receive a certificate confirming your attendance. “I’m Okay, You’re Okay” was another big seller—it improved interpersonal relation. “How to Win Friends and Influence People” is one of the all-time bestsellers and a classic self-improvement text. First appearing in 1936, it is still available on Amazon, along with “The 31 Irrefutable Laws of Leadership.”
When I was a kid, comic books ran Charles Atlas ads—“I was a 97-pound weakling,” but look at my bulging biceps today! I never sent in the coupon to get the book. Commercials for cosmetic surgery emphasize remaking your body. Any number of dentist commercials talk about improving your life with perfect smile.
What underlies this idea of creating yourself anew as you want to be, every day? Why this passion for self-improvement? I believe it may be rooted deeply in the human psyche. Some expressions of this passion are superficial, but some are profound and defy easy commercialization.
Is this a quasi—religious matter? This channel also boasts that public television makes us better persons—broadening our vision of the world; we become “builders of bridges, not walls.” A recent New York Times Magazine article on travel guru Rick Steves, who is a major figure on the create channel, emphasizes his passion for travel as a way to become better persons.
The streams of religion do not always flow into explicitly “religious” forms. Anything that concerns us deep, even ultimately, can function as a religion. It may be a passion for social reform, the arts, or even sports (Super Bowl Sunday has been termed the most important American religious holiday). Marxism and Capitalism often function as de facto religions.
Self-improvement may flower in our attempts to cook a dinner or knit a sweater—or it may take us to a psychoanalyst or a priest. Many people simply want to become better people. Some follow the spirituality of St Francis or St. Ignatius, or Julian of Norwich. There are many voices in our society that call out “Be like us.” In any case, the desire to remake ourselves runs deep within us.
Efforts to “become all the you can be,” especially in a quasi-religious form can ne quite dangerous and even frightening. They cam be easily manipulated. An example is sports religiosity linked to online gambling.
Jews, Christians, and Muslims believe all people are created in the image of God and that we aspire to actualized the presence of God in the world. That sets the bar rather high. Several TV dramas have actually dealt with this theme, including, “Joan of Arcadia” and “Touched by an Angel.”
Who do you want to be today? Ah, that is the question.
Phil Hefner. 7/16/2023