They set their sights so low

They set their sights so low

“My name, my personal brand,

is worth millions, I can’t let it

be cheapened!” 

He spoke earnestly to the interviewer.

They set their sights so low—

When your name’s on a tombstone,

what is its worth?

Fame and celebrity

seem to count for a lot,

even seem to rub off 

on those who touch

the sleeve of fame.

So many arse lickers

(as some would say)—

more than one imagines.

They set their sights so low—

Fame is like

yesterday’s newspaper—

a handy wrapper for today’s trash.

Phil Hefner     3/3/2021